Our Brand

Minneapolis College is large and complex, and our diverse audiences are inundated with marketing and communications messages from all directions. A strong brand helps us break through the clutter and stand out.

The College’s Brand Guide provides guidance on branding as well as proper use of logos, colors, fonts, editorial style, video, and photography style.

The following are basic standards for meeting brand compliance.

Name

Consistent use of the Minneapolis College name strengthens our brand positioning.

College Logo

Always use the full Minneapolis College logo on the front of any print piece or the top of any website. Honor the protected space around the logo. The logos and M logomark are registered trademarks. Consistency in the use of College trademarks strengthens their value and our ability to protect them from unauthorized use.

Colors

Consistent use of the correct brand colors strengthens brand recognition and awareness.

Brand Personality

The brand personality provides context for the process of building messaging for any
platform. It describes the brand as if it were a person.

What’s our personality?

• Compassionate
• Dynamic
• Welcoming
• Resilient
• Adaptable

Tone of Voice

The tone of voice works congruently with personality to provide a specific flavor for the brand in verbal and written communication. It describes what it’s like to be in conversation with Minneapolis College.

Our tone of voice is:

• Optimistic
• Collaborative
• Eager
• Empathetic
• Driven

For more information about how to apply the brand, employees can refer to the Brand Guide. Outside vendors or partners can contact the Office of Marketing and Communication.