Minneapolis College Demonstrates Transformation to Minneapolis College
Minneapolis Community and Technical College revealed a new brand identity May 3 signifying the transformations being experienced by the institution as well as its students.
College President Sharon Pierce welcomed guests and introduced the new brand designed to capture the institution’s personality and value to the community. “This new brand strategy packages the look and feel of the experience that is unique to Minneapolis College,” said Pierce. “The colors, images, shapes, messaging and logo effectively portray the spirit of our mission to provide access to the transformative power of education in a diverse and dynamic downtown environment.”
With the new brand, the institution adopted the nickname, “Minneapolis College” to differentiate and accentuate its unique offerings and vibrant downtown location. The nickname is preferred over use of the acronym, “MCTC”.
Brand study research, conducted by Capsule, collected insights from the College’s key stakeholders including students, prospective students, parents and advisors of students, faculty, staff and community members about the institution’s reputation. This research guided the development of several themes describing Minneapolis College:
- Student success is job one
- Academic excellence at the right price
- A diverse place for a diverse world
- Where education meets real life
- We’re more than a college, we’re a community
- Working together to build tomorrow’s workforce
- Making a difference, Together.
The work of students pursuing academic programs within the College’s eight Schools within the College was also showcased during the May 3 event through musical performances, art exhibits, multi-media presentations and the annual fashion show.
“The students whose lives are being changed because of their experiences at Minneapolis College is significant…to those students, as well as to the community at large, to our region’s workforce, and to those around them who are inspired by their success,” Pierce continued.